Sam de Groot
Graphic design
Amsterdam

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Clients include De Appel, De Ateliers, Carlos/Ishikawa, CCA Singapore, Condo, Frequencies Foundation, Fundaçao de Serralves, Harvard GSD, Issy Wood, Lenz Press, Les presses du réel, Migros Museum, Mousse Publishing, Mudam, nicchi, Nora Turato, Roma Publications, Routledge, Royal Academy Schools, Serralves Museum, Sternberg Press, Taipei Biennial, University of Amsterdam, Valiz

Teaching at the Gerrit Rietveld Academie graphic design department since 2011

Publishing imprint: TRUE TRUE TRUE

Selected lectures, performances, workshops, group exhibitions: Art Basel 41, Basel Academy of Art and Design, Best Dutch Book Designs 2012, Butcher’s Tears, CAC Vilnius, Chaumont design graphique 2014, Cock Tavern, Corner College, De Nieuwe Anita, Donlon Books, DAI Arnhem, ECV Provence, Estonian Academy of Arts, Fanfare, Karlsruhe University of Arts and Design, KC Grad, Künstlerhaus Stuttgart, Lost Property, Millington/Marriott, Motto Berlin, New York Art Book Fair 2010, San Serriffe, Tallinn Art Hall, University of Ostrava, University of the Arts Bremen, Utrecht School of the Arts, Victoria & Albert Museum, Werkplaats Typografie, Willem de Kooning Academie, X Marks the Bökship, Yale University School of Art

Thanks to all clients and collaborators

Sam de Groot

SELECTED WORK
2024—2009

After Laughter Comes Tears Mudam / Lenz Press 2023

Catalogue and merch design for group exhibition

Pia 2023

Custom typeface for artist Nora Turato, designed with and drawn by Kia Tasbihgou

Photo by Claes Storm

Nora Turato, vitreous enamel on steel, 2023. Courtesy of the artist and Sprüth Magers, Berlin

Installation by Nora Turato at Fulton Transit Center, New York. Co-presented by Performa and MTA Arts & Design for the Performa Biennial 2023. Photo by Walter Wlodarczyk

Condo .org 2016–ongoing

Identities for series of international gallery collaborations

Condo London 2024
Condo Mexico City 2024
Condo Shanghai 2019
Condo London 2020

Photography by Liam Tickner. ‘Condo’ lettering by Shiva Nallaperumal

Condo London 2019
Condo London 2018

‘Condo’ lettering by Shiva Nallaperumal

Condo Mexico City 2019
Condo Mexico City 2018
Condo New York 2019
Condo Shanghai 2018

上海 Condo Shanghai’ lettering by Shiva Nallaperumal

Condo São Paulo 2019
Condo Unit Athens 2019
Condo Unit Athens 2018
Condo Worldwide
Condo London 2020

Photography by Liam Tickner

Condo London 2017
Condo London 2017 Party
Condo New York 2017

Web development by Carla Peer

nicchi .life 2021–ongoing

Creative direction, art direction and writing for story-based luxury brand

www.nicchi.life
www.nicchi.life
nicchi looking at his own face on a t-shirt
nicchi character cards: nicchi, Miracle, NoZeeMole

Character design and illustrations by Nicolai Schmelling

nicchi tape and business cards

Royal Academy Schools Show 2020x1 .co.uk 2021

Campaign and web catalogue for degree show

Royal Academy Schools Show 2020x1 promotional billboard
Royal Academy Schools Show 2020x1 website

Web development by Paul Flannery

Issy Wood 2020

Musician’s logo and website

Issy Wood logo
Issy Wood website, importantwafer.com

vis-à-vis Valiz 2015–ongoing

Book series

vis-à-vis series
Sophie Berrebi, The Shape of Evidence
Sophie Berrebi, The Shape of Evidence
Wouter Davidts, Triple Bond
Wouter Davidts, Triple Bond
vis-à-vis spines

vis-à-vis logo set in Tariq Heijboer’s Ski Data font

Deep State De Ateliers: Offspring 2017

Catalogue and graphics for De Ateliers’ 2017 end show, designed with Émilie Ferrat

Deep State invitation
Deep State catalogue
Deep State catalogue
Deep State catalogue
Deep State floor plan
Deep State exhibition graphics

Photo by Gert Jan van Rooij

British Values 2: Hard Brexit listen 2017

With Paul Haworth

British Values 2: Hard Brexit

De Appel 2017–2019

One of three parallel identities for Amsterdam art institution

De Appel business cards
Muntadas, Activating Artifacts
Busy Days with Christine Sun Kim

Geometric script font by Jan Horcik

Tamás Kaszás, SCI FI AGIT PROP
2 Unlimited

Defiant Pose Stewart Home Penny-Ante Editions 2016

Cover with Paul Haworth

Stewart Home, Defiant Pose
Stewart Home, Defiant Pose
Stewart Home, Defiant Pose
Stewart Home, Defiant Pose

The Ruin to Come Walid Sadek Motto Books / Taipei Biennial 2016

Walid Sadek, The Ruin to Come
Walid Sadek, The Ruin to Come

Illegal Emotions .xxx 2015

Web presence for rap album, with Paul Haworth

I might like you

Photo by Kyle Tryhorn. Order t-shirt here

Poverty Failure Rejection
I Am Teaching Myself To Remember Your Name
ALONE IN BOXER SHORTS
British Values
Poverty Failure Rejection
illegal-emotions.xxx
Men in Parked Cars in Darkened Corners of Car Parks
All Lovers
Life Is Hi-Vis

‘Klong’ font by Harsh Patel

Harvard Design Studies Harvard University Graduate School of Design 2015–2016

Book series

Harvard Design Studies

Electra Massachusetts font customized with Dinamo

Dear Navigator Hu Fang Sternberg Press 2014

Hu Fang, Dear Navigator
Hu Fang, Dear Navigator
Hu Fang, Dear Navigator

Another Manic Episode 2014

Poster series with Paul Haworth

WHAT GETS YOU OFF
NAH NOT INTERESTED
SELF-SUCKER
MOLEST THE DEAD

On show at Millington/Marriott, photo by Tim Bowditch

The Uncertainty Principle Martin Herbert Sternberg Press 2014

The Uncertainty Principle
The Uncertainty Principle

Bastardized Janson font made with Dinamo

Resurrections 2014

Graphics for artwork by Alexandra Navratil

Resurrections

Poem by Keston Sutherland

Armando Andrade Tudela: Œuvres choisies / Selected Works 2003–2012 Les presses du réel 2013

Armando Andrade Tudela
Armando Andrade Tudela
Armando Andrade Tudela
Armando Andrade Tudela

Silk Handkerchiefs trilogy Paul Haworth TRUE TRUE TRUE 2009–13 order

Silk Handkerchiefs trilogy
Silk Handkerchiefs trilogy
Jonny on a Chorizo
Silk Handkerchiefs trilogy bookmarks

Maria font by Phil Baber

During the Exhibition the Gallery Will Be Closed Camiel van Winkel Valiz 2012

During the Exhibition the Gallery Will Be Closed
During the Exhibition the Gallery Will Be Closed
During the Exhibition the Gallery Will Be Closed

An Individual Note Motto Melbourne 2012

Cover for Daphne Oram reissue + event flyer

An Individual Note
An Individual Note

Noam 2011

Birth announcement

Noam Mateo van den Dorpel

Lost & Found 2011

Invitation

Lost & Found

Still Ill 2010

Postcards

Still Ill
Still Ill
Still Ill

Sister 58

Never Apologise Never Explain 2010

With Paul Haworth

Never Apologise Never Explain

Andy de Fiets: Letter to Robin Kinross TRUE TRUE TRUE 2009

Typographic comedy written with Paul Haworth order

Andy de Fiets: Letter to Robin Kinross
Andy de Fiets: Letter to Robin Kinross
How Andy lost his spectacles